Наконец, это объявлено официально: бельгийский дизайнер Раф Симонс стал
главным креативным директором модного дома Calvin Klein. В этой должности
он сменил Франциско Косту, который покинул компанию в апреле 2016 года.
Слухи о том, что Симонс станет работать в Calvin Klein, появились давно, но
официального подтверждения не было.
Объявить о сотрудничестве раньше Симонс и Calvin Klein не могли, поскольку
в контракте дизайнера с Christian Dior было прописано условие об отказе от
конкуренции. Действие договоренностей с Christian Dior истекло в конце
июля, напоминает историю вопроса Vogue.
Приход Симонса в компанию является новой и важнейшей главой в истории
бренда, прокомментировали в Calvin Klein.
Calvin Klein,
Inc. today announced the appointment of Raf Simons as Chief Creative
Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the
creative strategy of the Calvin Klein brand globally across the Calvin
Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans,
Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as
Chief Creative Officer, Mr. Simons will oversee all aspects of Design,
Global Marketing and Communications, and Visual Creative Services. Mr.
Simons’ first collections will debut for the Fall 2017 season. ⠀ The
appointment of Mr. Simons as Chief Creative Officer marks the
implementation of Calvin Klein’s new global creative strategy, announced in
April 2016, to unify all Calvin Klein brands under one creative vision. The
strategy comes as part of a global evolution of the Calvin Klein brand,
which began with the reacquisition of the Calvin Klein Jeans and Calvin
Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand
to $10 billion in global retail sales, this new leadership is intended to
further strengthen the brand’s premium positioning worldwide and pave the
way for future long-term global growth. ⠀ The arrival of Raf Simons as
Chief Creative Officer signifies a momentous new chapter for Calvin Klein,”
said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself
was at the company has it been led by one creative visionary, and I am
confident that this decision will drive the Calvin Klein brand and have a
significant impact on its future. Raf’s exceptional contributions have
shaped and modernized fashion as we see it today and, under his direction,
Calvin Klein will further solidify its position as a leading global
lifestyle brand.” ⠀ As part of the creative strategy for the apparel and
accessories business, Calvin Klein also announced the hire of Pieter Mulier
as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be
responsible for executing Mr. Simons' creative and design vision for
all men’s and women’s apparel and accessories lines within the Calvin Klein
brand.
A photo posted by Calvin Klein
(@calvinklein) on Aug
2, 2016 at 7:00am PDT
Фото: Raf Simons Dior SS14 - (c) Catwalkpictures.com
